New York City's Consumer Protection Law prohibits "any deceptive or unconscionable trade practice in the sale -- or in the offering for sale -- of any consumer goods or services." Deceptive practices are defined as, "any false, falsely disparaging, or misleading oral or written statement, visual description or other representation of any kind made in the connection with the sale -- or in connection with the offering for sale -- of consumer goods or services which has the capacity, tendency or effect of deceiving or misleading consumers."
The NYC suit alleges fossil fuel companies are misrepresenting the environmental benefits of the various fossil fuel products they sell and promote as "environmentally beneficial" while "omitting any mention of the products' role in aggravating climate change." NYC also alleged the fossil fuel companies "have worked tirelessly to "greenwash" their corporate brands and reputations to portray themselves as leaders in the fight against climate change, even though their products are the primary driver in causing it. (Source: City of New York, Global Advertising Lawyers Alliance, PR, 23 Apr., 2021)
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